Performance Marketing Professional

5 days ago

Tiruchi, Tamil Nadu, India beBeeDigital Full time ₹ 6,00,000 - ₹ 12,00,000

About us

We are a digital-first marketing and communications agency.

Job Overview

We seek a talented Marketing Specialist to lead paid media campaigns across digital platforms. The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance channels.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.

Required Skills

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager).
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.

Preferred Qualifications

  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.

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