
Business Development Manager
4 days ago
We are seeking a seasoned Marketing Growth Strategist to join our team.
A rare opportunity has arisen for an experienced marketer to own user and merchant growth across the entire lifecycle. Build campaigns that scale app downloads and increase stickiness while driving merchant acquisition through smart targeting and funnel design.
The ideal candidate will be a strategic marketer who can plan across multiple channels and be hands-on when needed. The best growth marketers build cohort-led, insight-driven machines that don't just buy clicks.
Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta, UAC, ASA)
- Drive app installs, signups, merchant acquisition, and engagement
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
- Develop and maintain agency relationships with hands-on execution capability
Must-Have Skills:
- 8-10 years in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is highly desirable
This role requires someone who loves building marketing engines from scratch and obsesses over CAC:LTV metrics.
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