Marketing Mix Modeller

6 days ago

Bellary, Karnataka, India beBeeMarketingMixModelling Full time ₹ 90,00,000 - ₹ 1,20,00,000

Marketing Mix Modelling Consultant

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We are seeking an experienced Marketing Mix Modelling Consultant to join our team. As a Marketing Mix Modelling Consultant, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

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Key Responsibilities:

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  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.","
  • Apply econometric modelling techniques to assess the effectiveness of marketing and promotional campaigns.","
  • Interpret complex data and analytical results to generate actionable business recommendations.","
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.","
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.","
  • Perform R&D as needed to improve modelling accuracy or explore new techniques.","
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.","
  • Support the development and implementation of advanced analytical frameworks and custom models.","
  • Ensure quality and consistency in deliverables across projects and industries.","
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Desired Qualifications:

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  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).","
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.","
  • Strong understanding of econometric modelling and statistical analysis.","
  • Proficiency in programming languages such as R, Python, or SAS.","
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.","
  • Experience with automation tools (VBA/R/Python) to streamline processes.","
  • Exceptional verbal and written communication skills.","
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.","
  • Ability to work independently as well as in a team-oriented environment.","
  • Exposure to other analytics domains (e.g., pricing, forecasting, customer analytics) is a plus.","
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This is a great opportunity for individuals who want to be at the forefront of digital innovation and contribute to shaping the future of business.

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What We Offer:

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  • A dynamic and collaborative work environment.","
  • The chance to work on high-profile projects and collaborate with industry experts.","
  • Ongoing training and professional development opportunities.","
  • Competitive salary and benefits package.","
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If you're looking for a challenging and rewarding role that combines technical expertise with business acumen, we encourage you to apply.

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