
Market Mix Modelling Expert
5 days ago
Job Summary:
Market Mix Modelling Expert - We are seeking an experienced Market Mix Modelling expert to lead our client engagements involving MMM.
The ideal candidate will have a strong background in econometric/statistical tools and experience in analysing historical media and sales data.
- Develop customized modelling approaches to understand client business challenges, marketing strategy, and objectives.
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models).
- Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
- Drive marketing mix modelling (MMM) and other marketing analytics projects to inform business decisions.
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Marketing Mix Modeller
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