Senior Digital Marketing Specialist

5 days ago

Bellary, Karnataka, India beBeePaidSocial Full time ₹ 80,00,000 - ₹ 1,50,00,000

About the opportunity

You own the execution and support building the strategy for all paid social channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.

Perform in-depth cross-functional analysis and make recommendations on how to allocate resources across channels, devices, and campaigns.

Drive App acquisition campaign improvement and be accountable for performance against monthly targets while coaching team members.

Identify new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis through ongoing test & learning.

Own the full project and campaign lifecycle, ensuring high-quality delivery and KPI achievement through cross-functional teams.

Collaborate with local marketing teams and provide clear guidance on how to best execute local tactics.

Continuously contribute to the improvement of best practice guidelines and share digital expertise across teams within the organization.

To succeed, you need:

  • 5+ years of professional experience managing paid social advertising campaigns;
  • Experience managing campaigns for at least 2 of the following channels (Meta, Snapchat, TikTok, Twitter);
  • Strong App acquisition expertise and full-funnel marketing experience;
  • Leadership experience, including projects, team instruction, and stakeholder management;
  • Ability to break down complex problems into actionable roadmaps;
  • Experience with incrementality test solutions to decide on campaign and budget mix;
  • Analytical skills with the ability to translate data insights into actionable strategies;
  • Excellent communication and interpersonal skills;
  • Demonstrated ability to identify marketing opportunities and develop strategic solutions;
  • Ability to initiate innovations, provide feedback, and influence the broader team;
  • Up-to-date knowledge of regulations, policies, and best practices in digital marketing.

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