Product Launch Strategist

2 days ago

Bengaluru, Karnataka, India beBeeMarketingSpecialist Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: Product Marketing Manager

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We are seeking a skilled professional to drive the marketing launch strategy of our Smart uninterruptible power supply offerings.

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Our portfolio is widely used in various environments, including Smart Home, Small Medium Business (SMB), Enterprise server rooms, network closets, datacenters, and Industrial IoT environments.

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You will join a cross-functional team responsible for a global portfolio and work with regional business development, channel marketing, global marketing, and sales teams to grow the portfolio.

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Key Responsibilities:

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  • Define target customers and understand customer challenges through customer journey mapping.">
  • Develop product and portfolio messaging, positioning, and concise value proposition based on personas and route to market.">
  • Create marketing sales enablement kits to help sales teams and channel partners sell more products and solutions.">
  • Partner with Global Strategic Marketing team to co-create marketing campaigns and tell compelling stories and customer successes that help new offer ramp-up in regions.">
  • Collaborate with the E-commerce team to create Rich Media Content for Ecommerce syndication across regions.">
  • Partner with product and R&D teams to create technical documents, such as setup sheets, submittal drawings, 3D renderings, bid specifications, and competitor comparisons.">
  • Drive video content storyboarding and guide 3rd party agencies in developing videos and lifestyle creatives.">
  • Own T&E portfolio digital journey, landing pages, CaaS product range pages, and product selection journey on SE.com and APC.com.">
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Qualifications:

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  • Bachelor's Degree in Marketing, Communication, or relevant fields.">
  • At least 5 years of product marketing experience in B2B space.">
  • Strong knowledge of current market trends in IT and Data Center markets preferred.">
  • Experience managing and developing marketing programs with clear data-driven results.">
  • Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with solid value propositions.">
  • Track record of delivering high-quality marketing content under tight deadlines.">
  • Advanced project management skills and cross-functional work experience.">
  • Skilled stakeholder management capabilities.">
  • Experience launching new products from start to finish with proven success.">
  • Proficient in Adobe InDesign, Canva, and other design platforms.">
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