Product Launch Strategist

3 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Delivering innovative products requires a strategic approach to marketing. At the heart of this effort is the Product Marketing Manager, an individual who plays a pivotal role in shaping the go-to-market strategy.

Key Responsibilities:
  • Market Intelligence: Gain a deep understanding of customer needs and industry trends through thorough market analysis.
  • Brand Positioning: Develop clear and compelling product positioning that differentiates our solutions from competitors.
  • Launch Planning: Create and execute comprehensive plans for product launches, ensuring successful market entry.
  • Sales Enablement: Equip sales teams with necessary tools and training to effectively communicate product benefits.
  • Customer Insights: Collaborate with customer success teams to gather feedback and insights from users, informing future product development.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field; MBA is advantageous.
  • 2 - 4 years of experience in product marketing, preferably in a SaaS environment.
  • Strong understanding of marketing principles and customer-centric strategies.

What We Offer:

  • A culture of innovation, collaboration, and continuous learning.
  • The opportunity to work with a talented team on exciting projects.
  • Contribute to the development of innovative products that make a tangible impact.

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