Product Launch Specialist

2 days ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,50,00,000
Product Marketing Position

We are seeking a highly motivated product marketing professional to join our team. As a key member of our product marketing group, you will be responsible for the launch and promotion of innovative products through strategic campaigns and market differentiation.

Key Responsibilities:
  • Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
  • Differentiate our products from competitors through effective marketing strategies.
Additional Responsibilities:
  • Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
  • Conduct market research to identify potential segments, customers, and applications.
  • Develop and implement strategies to increase market penetration and product adoption.
Marketing Content Creation:
  • Create engaging marketing content for effective communication and promotion across digital and traditional media channels.
Competitive Analysis:
  • Capture and analyze market feedback to inform product improvements and enhancements.
  • Conduct competitive analysis to understand market positioning and identify opportunities.
Support Functions:
  • Forecast product volumes and support a quick ramp-up in production as needed.
  • Develop product knowledge resources, argumentation, and guide the sales team.
Requirements:
  • 3-6 years of overall experience.
  • Experience in product management/sales/marketing/business development.
  • Bachelor's degree in Mechanical Engineering/Industrial Engineering/Related.
  • Industrial Automation background is preferred.
  • Strong analytical skills.
  • Excellent communication and presentation skills.
  • Proficient in creating marketing content for various media channels.
  • Ability to work collaboratively with sales teams and other departments.
  • Willing to travel across India.
Benefits:
  • Challenging work on cutting-edge software technologies with a clear product focus.
  • Collaborate with our agile Indo-German team.
  • Dynamic work environment with many personal development opportunities.
  • Access to on-the-job and off-the-job learning opportunities.


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