Digital Consumer Analyst

4 days ago


Jaipur, Rajasthan, India beBeeInsight Full time ₹ 9,00,000 - ₹ 12,00,000
Consumer Insights Consultant

About the Role

We are seeking a proactive and insights-driven professional to join our Digital Insights Delivery team.

  • This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands.

You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.

Key Responsibilities:

  • Manage delivery of recurring digital and social media reports with focus on consumer behaviour and content trends.
  • Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
  • Validate tagging, queries, and data outputs completed by junior team members.
  • Engage in strategic discussions to optimise the value of insights across brand teams.
  • Support ad hoc research or POC requests with relevant consumer/contextual analysis.

Requirements:

  • 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
  • Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
  • Strong grasp of KPIs like engagement, sentiment, share of voice, and content formats.
  • Proven track record in storytelling using PowerPoint and Excel-based dashboards.
  • Understanding of digital consumer behaviour, audience segmentation, and content performance metrics.
  • Boolean query writing experience.
  • Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.

Benefits:

  • Work on high-impact insight reports that inform marketing and content strategy for top global brands.
  • Gain exposure to a wide range of categories and digital KPIs.


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