
Digital Consumer Analyst
4 days ago
About the Role
We are seeking a proactive and insights-driven professional to join our Digital Insights Delivery team.
- This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands.
You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities:
- Manage delivery of recurring digital and social media reports with focus on consumer behaviour and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Validate tagging, queries, and data outputs completed by junior team members.
- Engage in strategic discussions to optimise the value of insights across brand teams.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
Requirements:
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content formats.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behaviour, audience segmentation, and content performance metrics.
- Boolean query writing experience.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Benefits:
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Gain exposure to a wide range of categories and digital KPIs.
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