Marketing Analyst

1 day ago

Jaipur, Rajasthan, India beBeeConsumerInsights Full time ₹ 8,00,000 - ₹ 15,00,000

Job Opportunity: Consumer Insights Specialist

About the Role:

As a Consumer Insights Specialist, you will be responsible for delivering in-depth reports on consumer behavior, sentiment, and digital content trends. You will interpret social conversation data to identify emerging insights about consumer needs, motivations, and pain points.

Key Responsibilities:

  • Deliver comprehensive reports on consumer behavior, sentiment, and digital content trends.
  • Interpret social conversation data to identify emerging insights about consumer needs, motivations, and pain points.
  • Draft compelling narratives aligned with business goals and key audience priorities.
  • Validate queries, tags, and data outputs to ensure data quality and accuracy.
  • Collaborate with cross-functional teams to enhance reporting frameworks and storytelling formats.
  • Participate in strategic discussions to improve the impact of consumer insights.
  • Support metadata tagging, taxonomy structure validation, and dataset curation for research consistency.
  • Conduct ad hoc research and support proof-of-concept analysis with actionable consumer and contextual insights.

Requirements and Qualifications:

  • 2-4 years of experience in digital analytics, social intelligence, or consumer insights roles.
  • Hands-on experience with major social listening platforms or similar tools.
  • Proven ability to analyze KPIs such as Voice (SOV) and Content type performance.

Technical and Analytical Skills:

  • Strong proficiency in Microsoft PowerPoint and Excel for data visualization and storytelling.
  • Understanding of digital consumer behavior, audience segmentation, and content effectiveness metrics.
  • Experience with dashboards and automated reporting frameworks is a plus.

Communication and Collaboration:

  • Excellent written and verbal communication skills for business reporting or insights presentations.
  • Comfortable working cross-functionally with marketing, brand, and analytics teams.
  • Detail-oriented with strong organizational and time-management skills.

Education:

  • Bachelor's degree in Marketing, Business Analytics, Communications, Psychology, Sociology, or a related field.

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