Digital Consumer Analyst
2 days ago
Job Overview:
We are seeking a skilled Consumer Insights Strategist to join our team. As a key member of our consumer insights department, you will play a critical role in helping us understand consumer behavior, sentiment, and trends.
Responsibilities:
- Deliver regular reports on consumer behavior, sentiment, and digital content trends across social media and online platforms.
- Analyze social conversation data to identify emerging insights about consumer needs, motivations, and pain points.
- Develop compelling narratives aligned with business goals and key audience priorities.
- Evaluate queries, tags, and data outputs prepared by junior analysts to ensure data quality and accuracy.
- Collaborate with cross-functional teams to enhance reporting frameworks, dashboards, and storytelling formats.
- Participate in strategic discussions to improve the impact and application of consumer insights across business and marketing teams.
- Support metadata tagging, taxonomy structure validation, and dataset curation for research consistency.
- Conduct ad hoc research and support proof-of-concept analysis with actionable consumer and contextual insights.
Requirements:
- 2-4 years of experience in digital analytics, social intelligence, or consumer insights roles.
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