Strategic Marketing Lead for BD Products
2 days ago
Job Summary
Cummins Inc. is seeking a skilled Strategic Marketing Lead to drive the success of our Business Development (BD) products in the region.
About the Role
The Strategic Marketing Lead will be responsible for developing and executing comprehensive sales and marketing plans for BD products, aligned with overall business objectives. This includes collaborating closely with sales teams to understand market dynamics, customer needs, and competitive landscape.
Main Responsibilities
- Develop Sales and Marketing Strategies: Create and implement effective sales and marketing strategies to drive BD product sales and achieve assigned Annual Operating Plan (AOP) targets in the region.
- Sales Operations Support: Provide support and guidance to sales teams in positioning and selling BD products effectively.
- Marketing Campaign Execution: Execute marketing campaigns, including digital marketing, events, and promotions, to generate leads and drive sales.
- Business Scorecard Management: Develop and track business scorecards to measure key performance indicators (KPIs) for BD products, ensuring full visibility into BD business performance in the region.
- Support to Sales Activities: Maintain the funnel and demonstrate superior sales skills during the initial phase of product launches by Product Managers.
Experience and Qualifications
- Relevant Experience: Intermediate level of relevant work experience required, preferably in marketing or sales roles.
- Education: College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
Competencies
- Communication Skills: Excellent communication and interpersonal skills, with the ability to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Customer Focus: Strong customer relationships and delivering customer-centric solutions.
- Resourcefulness: Securing and deploying resources effectively and efficiently.
Benefits
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus additional benefits such as health insurance, retirement savings plan, and opportunities for professional growth and development.
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