Strategic Marketing Lead
1 week ago
Job Title: Strategic Marketing Lead - India, Singapore and Dubai Markets
About Worxwide ConsultingWe are a leading consulting firm with a strong presence in India, Singapore, and Dubai. Our team of experts provides cutting-edge solutions to businesses across various industries.
Job SummaryWe are seeking an experienced Strategic Marketing Lead to join our team in Gurgaon/Delhi. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that drive business growth.
Key Responsibilities- Design and execute email campaigns using CRM tools like Zoho or Salesforce to engage specific audiences.
- Raise awareness and reach out to a wider audience through social media campaigns.
- Develop and deliver compelling content such as whitepapers, blogs, and thought leadership pieces to engage potential prospects.
- Refresh website content to attract clients and improve online presence.
- Identify relevant technology and start-up events across India, Singapore, and Dubai regions.
- Plan logistics and attend events to capture leads.
- Pursue corporate memberships with organizations like Nasscom and APMP Association for brand activation opportunities.
- Leverage paid advertisements on Google Ads (PPC), LinkedIn Ads, and YouTube Ads to onboard new clients.
- Activate the Worxwide brand identity across different markets.
- Collaborate with graphics teams and external vendors to ideate and launch promotional videos and other initiatives.
- Co-create fresh ideas for sales strategies and launching new products and services in new markets.
- Contribute to business analysis and growth strategy.
- Solve customer business problems using a consulting mindset and analytics approach.
- Create marketing presentations for clients and internal organization.
- Bachelor's degree or higher in any field.
- Tier 1 college education is an added advantage.
- Candidates from Gurgaon and Delhi are preferred.
- Excellent written and oral communication skills.
- Ability to build good working relationships at all levels.
- Patient attitude and willingness to learn marketing and sales function.
- Self-motivated and ability to work with minimal supervision.
- Familiarity with sales and marketing principles.
- Knowledge of Microsoft Office applications, particularly PowerPoint, Excel, and Word.
- Understanding of IT domain concepts.
- Pre-sales knowledge is a plus.
The estimated salary range for this position is ₹8-12 lakhs per annum, depending on experience and qualifications.
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