Strategic Marketing Lead

1 week ago


Gurgaon, Haryana, India Worxwide Consulting Full time

Job Title: Strategic Marketing Lead - India, Singapore and Dubai Markets

About Worxwide Consulting

We are a leading consulting firm with a strong presence in India, Singapore, and Dubai. Our team of experts provides cutting-edge solutions to businesses across various industries.

Job Summary

We are seeking an experienced Strategic Marketing Lead to join our team in Gurgaon/Delhi. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that drive business growth.

Key Responsibilities
  • Design and execute email campaigns using CRM tools like Zoho or Salesforce to engage specific audiences.
  • Raise awareness and reach out to a wider audience through social media campaigns.
Campaign Management
  • Develop and deliver compelling content such as whitepapers, blogs, and thought leadership pieces to engage potential prospects.
  • Refresh website content to attract clients and improve online presence.
Event Management
  • Identify relevant technology and start-up events across India, Singapore, and Dubai regions.
  • Plan logistics and attend events to capture leads.
Partnerships and Memberships
  • Pursue corporate memberships with organizations like Nasscom and APMP Association for brand activation opportunities.
Digital Marketing
  • Leverage paid advertisements on Google Ads (PPC), LinkedIn Ads, and YouTube Ads to onboard new clients.
Brand Marketing
  • Activate the Worxwide brand identity across different markets.
  • Collaborate with graphics teams and external vendors to ideate and launch promotional videos and other initiatives.
Innovation Activation
  • Co-create fresh ideas for sales strategies and launching new products and services in new markets.
Growth Strategy and Analysis
  • Contribute to business analysis and growth strategy.
  • Solve customer business problems using a consulting mindset and analytics approach.
  • Create marketing presentations for clients and internal organization.
Requirements
  • Bachelor's degree or higher in any field.
  • Tier 1 college education is an added advantage.
  • Candidates from Gurgaon and Delhi are preferred.
  • Excellent written and oral communication skills.
  • Ability to build good working relationships at all levels.
  • Patient attitude and willingness to learn marketing and sales function.
  • Self-motivated and ability to work with minimal supervision.
Preferred Qualifications
  • Familiarity with sales and marketing principles.
  • Knowledge of Microsoft Office applications, particularly PowerPoint, Excel, and Word.
  • Understanding of IT domain concepts.
  • Pre-sales knowledge is a plus.
Salary Range

The estimated salary range for this position is ₹8-12 lakhs per annum, depending on experience and qualifications.



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