Strategic Marketing Lead
1 week ago
Marketing Strategy Role
We are seeking a skilled Marketing Strategy Lead to join our team at Lilly. As a Marketing Strategy Lead, you will be responsible for the development and execution of high-quality marketing strategies, brand messaging, and tactics in assigned regions through a team of Regional Therapeutic Managers (RTMs).
Key Responsibilities:
Field Implementation of Marketing Strategies/Tactics
The Marketing Strategy Lead will be the owner of high-quality execution of brand marketing strategy, messaging, and tactics in assigned regions through a team of Regional Therapeutic Managers (RTMs). This role will be an integral part of the marketing strategy development process in alignment with central Marketing Teams and their subsequent on-ground execution including Omnichannel tactics (email marketing, SOA, Independent Meetings, etc.). This role will be pivotal in achieving Lilly's business objectives by delivering innovative solutions that create value and resonate with healthcare professionals and enhance patient outcomes.
People Leadership
The Marketing Strategy Lead will have direct supervisory responsibility for the Regional Therapeutic Managers (RTMs). The Marketing Strategy Lead will attract, coach, and develop talent to perform to their highest potential. At least monthly interactions with all direct reports and with other key cross-functional stakeholders within and outside of marketing function are required. Develop and strengthen skills of RTMs through joint field visits at regular intervals. Attendance at marketing meetings involving HCPs to ensure overall effectiveness of the team. Oversee the recruitment strategy and staffing as well as assure the standards of disease area and product knowledge for RTMs are maintained.
Minimum Qualification:
- University degree, prefer graduate degree in science and/or business (MBA is a plus)
- Pharmaceutical marketing experience (2-5 years of experience)
- Demonstrated experience in pharma sales, sales leadership, and marketing
- Demonstrated coaching and people development skills
- Excellent interpersonal, written, and verbal communication skills
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