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Strategic Demand Generation Leader

2 weeks ago

Tiruppur, Tamil Nadu, India beBeedemand Full time ₹ 1,50,00,000 - ₹ 2,10,00,000

ComplianceQuest is a growing enterprise platform transforming quality and safety for the modern business.

We are seeking a strategic leader to drive our demand generation engine forward, developing scalable pipelines that span multiple channels and product-led growth. The ideal candidate will own the end-to-end demand generation process, from strategy and planning to execution and performance analysis.

This role offers the opportunity to lead cross-functional teams, build targeted campaigns, and drive measurable results. You will be responsible for tracking and optimizing key performance indicators (KPIs) such as customer acquisition cost (CAC), funnel velocity, and return on investment (ROI). Experience in marketing enterprise SaaS in regulated industries, specifically life sciences, quality, safety, and compliance, is highly valued. Additionally, a strong command of generative AI tools, funnel optimization, and multi-channel campaign strategy is essential.

The successful candidate will have:

  • Experience with Salesforce ecosystem
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing
  • Proven expertise with generative AI tools in marketing contexts
  • Demonstrated success driving pipeline and exceeding KPI-based goals
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation

You will be working with a global team of professionals who empower customers to mitigate risks, resolve issues proactively, and drive continuous improvement – while protecting their people, products, suppliers, and brands. We thrive on innovation, collaboration, and impact, and we're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.