Director of Strategic Engagement
2 weeks ago
As an Associate Director at The Nielsen Company, you will play a pivotal role in driving revenue targets by engaging with client conversations and actively selling analytics solutions to clients in India and occasionally across Asia. This role involves managing client conversations, pipeline, and the overall sales process from needs identification to conversion. Your key responsibility will be to understand the unique needs and challenges of potential clients, propose standard or tailored research solutions, and effectively communicate how our solutions can address those needs.
Key Responsibilities
- Understand clients' research requirements and develop a roadmap for conducting a research study with audience buy-in;
- Develop a comprehensive Research Proposal outlining the appropriate solution/methodology to answer research objectives, along with commercials involved;
- Demonstrate strong consultative skills, self-motivation, and the ability to create compelling proposals and products;
- Partner closely with the Research Delivery and Operations teams to devise research design & manage revenue, and ensure our delivery matches the sales promise;
Key Stakeholders & Interface
- Internal: MA team, Commercial team, Customer Experience - Account Management and Delivery team, Global / Regional Executives, Global / Regional Commercial Leads, Corporate Functions including Finance and Human Resources;
- External: Clients, Vendors;
Requirements
- Master's degree in Business, Marketing, Economics, or a related field;
- Minimum 8 years of experience in a client-facing role within the Market Research industry;
- Experience in handling different types of market research studies such as U&A, Segmentation, Brand Tracks, Pricing, and BLS;
- Strong analytical and problem-solving skills;
- Advanced knowledge of consumer research tools and techniques;
- Demonstrated interest in the media industry and its inner workings;
- Possess an appreciation of the media and how its tools may affect the target audiences;
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