Customer Relationship Management Executive

1 day ago

Vijayawada, Andhra Pradesh, India beBeeRelationship Full time ₹ 8,00,000 - ₹ 16,00,000

Job Title: Customer Relationship Management Executive

Description:

The Customer Relationship Management (CRM) Executive plays a pivotal role in driving customer engagement, retention, and revenue growth by overseeing and optimizing the CRM system.

This key position acts as a bridge between sales, marketing, and support teams, ensuring effective use of the CRM, maintaining data integrity, and delivering actionable insights.

Key Responsibilities:
  • CRM Platform Management & Optimization:

Configure, manage, and continuously improve CRM functionalities to align with organizational objectives, including lead capture, nurturing, and automation workflows.

  • Data Integrity & CRM Hygiene:

Ensure accurate, updated, de-duplicated, and secure customer and lead data, implementing quality control measures across the CRM.

  • Lead Management & Automation:

Establish efficient processes for capturing leads, tracking interactions, assigning leads using automation and scoring features, and nurturing them through the sales funnel.

  • Cross-Functional Coordination:

Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies, serving as the go-to resource for CRM guidance.

  • Training & Support:

Train internal users on best practices for using the CRM, offering ongoing troubleshooting and support to ensure full platform adoption.

  • Reporting & Analytics:

Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value, turning CRM data into actionable insights and reports for leadership.

  • Customer Journey Strategy:

Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.

  • Compliance & Security:

Ensure CRM operations comply with data privacy regulations and internal security best practices.

Required Qualifications & Skills:
  • Bachelor's degree in marketing, business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with the LeadSquared CRM is an advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with the LeadSquared CRM is preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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