Customer Relationship Strategist

2 days ago

Vijayawada, Andhra Pradesh, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 1,20,00,000

We are seeking an experienced professional to fill a CRM Assistant Manager position.

Job Description

The successful candidate will be responsible for developing and implementing effective customer relationship management strategies, focusing on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. This individual will utilize data-driven insights, creative campaigns, and automation to enhance customer engagement and drive business results.

Main Responsibilities:

  • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Increase Repeat Purchase Rate, Average Order Value (AOV), and Customer Lifetime Value (CLV) through targeted CRM strategies.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.

Campaign & Channel Management

  • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all CRM communications.

Loyalty & Retention Programs

  • Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve Lifetime Value (LTV).
  • Partner with Customer Experience teams to ensure issue resolution translates into retention opportunities.

Data, Analytics & Reporting

  • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, Return on Ad Spend (ROAS) on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.

Desired Skills & Experience:

  1. 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
  2. Strong knowledge of CRM tools, automation, and analytics platforms.
  3. Analytical mindset – comfort with data, cohort analysis, and A/B testing.
  4. Creative thinker with ability to personalize content and storytelling.
  5. Strong understanding of customer empathy and solution-driven communication.
  6. Exposure to eCommerce/beauty/wellness industry preferred.

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