Digital Advertising Specialist
2 weeks ago
We are seeking a highly motivated and detail-oriented Creative Manager to join our growing advertising business. As a key member of our team, you will be responsible for managing ad-creative assets, upholding Amazon ad-policies, and delivering strong campaign performance for our established and growing advertisers.
Key Responsibilities- Project manage execution of advertising campaigns with internal Design, AdOps, and various internal and external teams.
- Owns end-to-end creative lifecycle tasks including sourcing creative assets from advertiser or agency team, moderating assets as per internal guidelines and finalizing with account and design teams.
- Manage trafficking, delivery and optimization of Display ad campaigns across Amazon owned and operated inventories as well as 3P inventories.
- Manage and track campaign execution with Ad-ops team and traffic ad-banners for related campaigns.
- Consult with advertisers using historical data and industry trends, educate advertisers on Amazon policies and creative best practices to positively impact campaign performance.
- Contribute to narrative building for advertiser reviews.
- Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA.
- Meets business metrics and goals, i.e., service level agreements (SLAs) production, and quality targets.
- Bachelor's degree or equivalent qualification.
- Strong written and verbal communication skills.
- Experience with MS Excel.
- Experience analyzing data and best practices to assess performance drivers.
- MBA or other related master's degree.
- 1+ years of Sales or Account management experience.
- Professional experience in online advertising - client facing roles (account or campaign management).
- Experience in e-commerce, advertising or any other digital marketing field is an added bonus.
- SQL and Macro knowledge.
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