Digital Advertising Business Development Specialist

1 week ago


Bengaluru, Karnataka, India AnyMind Group Full time

Role Overview

We are seeking a skilled Digital Advertising Business Development Specialist to drive business growth by forging strong partnerships with publishers, understanding their needs, and offering tailored solutions to optimize their monetization strategies.

Key Responsibilities

  • Develop and execute strategies to onboard new publishers and grow existing partnerships.
  • Serve as the primary point of contact for publishers, understanding their business objectives and providing consultative support.
  • Collaborate with cross-functional teams including product, engineering, and marketing to deliver innovative solutions that address publisher needs.
  • Stay updated on industry trends, competitive landscape, and emerging technologies to identify new opportunities for revenue growth.
  • Conduct regular performance analysis and reporting to track key metrics and identify areas for improvement with publisher operations team

Requirements

  • 4+ years of experience in business development or account management, preferably in the digital advertising or adtech industry.
  • Proven track record of driving revenue growth and building successful partnerships, with a preference for candidates with existing publisher relations.
  • In-depth knowledge of Google Ad Manager (GAM), AdSense, and other Google tools.
  • Prefer understanding of the adtech ecosystem, including programmatic advertising, ad exchanges, SSPs, DSPs, etc.
  • Excellent communication and negotiation skills, with the ability to articulate complex concepts in a clear and concise manner.
  • Analytical mindset with proficiency in data analysis and reporting tools.
  • Self-motivated team player with a passion for driving results and exceeding targets.

What We Offer

  • Competitive salary
  • Performance Review (twice a year)
  • Annual paid leave
  • Health insurance
  • Creative office environment
  • Work in a professional and dynamic environment.


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