Digital Advertising Operations Specialist
6 days ago
About us :
Datawrkz is a global organization that solves complex challenges for clients in the digital advertising industry. Founded in 2013, we offer powerful solutions for advertisers and publishers in various industries.
We specialize in full-funnel advertising, focusing on achieving Return on Ad Spend (ROAS) objectives. With over a decade of experience, we assist mid-market clients in achieving their marketing goals through a blend of analytical expertise and in-depth product knowledge across Search, Social, and Programmatic advertising channels.
Our team of Performance Specialists collaborates closely with clients to deliver exceptional results and drive business growth.
Responsibilities:
- Onboard publishers on Google Ad Manager and/or InHouse SSP.
- Create and manage ad units, creatives, and optimize ad campaigns.
- Develop and execute comprehensive app monetization strategies to maximize ROI and fill rates.
- A/B test different monetization tactics and features to measure their impact on revenue.
- Track and report on key monetization metrics, providing insights and recommendations to improve performance.
- Troubleshoot ad serving issues and provide technical support on SDK / Firebase / Publisher's Ad Server.
- Collaborate with publishers and developers to implement new monetization features.
- Resolve publisher queries (Technical / Operational) within stipulated time.
- Stay up-to-date with the latest app monetization trends and technologies and Google Ad Manager platform updates to identify monetization opportunities.
- Provide client servicing and pre- and post-implementation support.
Requirements:
- 2-4 years of experience in publisher-side Ad Operations, especially Google Ad Manager.
- Proven experience in programmatic advertising and app monetization.
- Strong understanding of various monetization models, Ad Servers, Ad Exchanges, Ad Networks, DSPs, SSPs.
- Proficient in MS Excel or Google Sheets with strong analytical skills and the ability to interpret data and draw insights.
- Ability to work independently and handle a team.
- Excellent organizational and time management skills.
- Ability to take 100% ownership of tasks.
- Attention to detail and ability to work effectively under pressure.
- Effective communication and interpersonal skills.
We are looking for a skilled Ad Operations and Monetization Expert to join our team at Datawrkz. If you have a strong background in digital advertising and a passion for delivering exceptional results, we encourage you to apply for this exciting opportunity.
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