Senior Luxury Marketing Executive

3 days ago


Delhi, Delhi, India beBeeLuxury Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Luxury Brand Manager

Job Summary


We are seeking a skilled professional to lead our luxury brand strategy and development. The ideal candidate will have a deep understanding of the luxury industry and be able to develop and execute global and regional brand strategies aligned with our vision and business objectives.

Key Responsibilities

  • Develop and execute comprehensive brand strategies that align with our company's vision and goals.
  • Ensure brand consistency across all marketing, retail, digital, and PR activities.
  • Conduct market and competitor analysis to identify trends, gaps, and opportunities.

Product Development & Launches

  • Collaborate with product development teams on new fragrance launches and limited editions.
  • Lead go-to-market strategies, launch campaigns, and storytelling initiatives.
  • Oversee packaging design and product presentation to align with luxury standards.

Marketing & Communications

  • Partner with digital, PR, and creative teams to develop compelling campaigns across all media platforms.
  • Manage content creation for product storytelling, seasonal campaigns, and influencer partnerships.
  • Coordinate brand events, press launches, and exclusive client experiences.

Retail & Customer Experience

  • Work closely with retail and merchandising teams to ensure a seamless customer experience.
  • Implement visual merchandising guidelines and brand training for sales staff.
  • Monitor consumer feedback and CRM insights to optimize customer engagement and retention.

Performance Tracking & Budgeting

  • Define and track key performance indicators to measure brand success.
  • Manage resources effectively to allocate budget across projects.


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