Luxury Brand Strategist

14 hours ago


Delhi, Delhi, India beBeeLuxury Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About the Role


We are seeking a visionary leader to spearhead our luxury brand strategy and development. The ideal candidate will possess an in-depth understanding of the luxury industry, with the ability to craft and execute global and regional brand strategies aligned with our vision and business objectives.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies that drive growth and expansion.
  • Maintain brand consistency across all marketing, retail, digital, and PR activities.
  • Analyze market trends, competitor activity, and consumer insights to inform strategic decisions.

Product Development & Launches

  • Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions.
  • Leverage market research to develop compelling go-to-market strategies and launch campaigns.
  • Oversee packaging design and product presentation to ensure alignment with luxury standards.

Marketing & Communications

  • Partner with cross-functional teams to create engaging campaigns across all media platforms.
  • Manage content creation for product storytelling, seasonal campaigns, and influencer partnerships.
  • Coordinate high-profile events, press launches, and exclusive client experiences.

Retail & Customer Experience

  • Collaborate with retail and merchandising teams to deliver a seamless, premium customer journey.
  • Implement in-store visual merchandising guidelines and brand training for sales staff.
  • Analyze consumer feedback and CRM insights to optimize customer engagement and retention.

Performance Tracking & Budgeting

  • Develop and track key performance indicators to measure brand performance, awareness, and sales impact.
  • Ensure effective resource allocation and budget management across projects.


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