
Luxury Brand Strategist
14 hours ago
About the Role
We are seeking a visionary leader to spearhead our luxury brand strategy and development. The ideal candidate will possess an in-depth understanding of the luxury industry, with the ability to craft and execute global and regional brand strategies aligned with our vision and business objectives.
Key Responsibilities:
- Develop and execute comprehensive brand strategies that drive growth and expansion.
- Maintain brand consistency across all marketing, retail, digital, and PR activities.
- Analyze market trends, competitor activity, and consumer insights to inform strategic decisions.
Product Development & Launches
- Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions.
- Leverage market research to develop compelling go-to-market strategies and launch campaigns.
- Oversee packaging design and product presentation to ensure alignment with luxury standards.
Marketing & Communications
- Partner with cross-functional teams to create engaging campaigns across all media platforms.
- Manage content creation for product storytelling, seasonal campaigns, and influencer partnerships.
- Coordinate high-profile events, press launches, and exclusive client experiences.
Retail & Customer Experience
- Collaborate with retail and merchandising teams to deliver a seamless, premium customer journey.
- Implement in-store visual merchandising guidelines and brand training for sales staff.
- Analyze consumer feedback and CRM insights to optimize customer engagement and retention.
Performance Tracking & Budgeting
- Develop and track key performance indicators to measure brand performance, awareness, and sales impact.
- Ensure effective resource allocation and budget management across projects.
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