Luxury Brand Manager

13 hours ago

Delhi, Delhi, India Fraganote Full time

Location - Kirti Nagar (West Delhi)

On-site work setup

Brand Strategy & Positioning
  • Develop and execute global and regional brand strategies aligned with Fraganote's vision and business objectives.
  • Ensure brand consistency across all marketing, retail, digital, and PR activities.
  • Conduct market and competitor analysis to identify trends, gaps, and opportunities.
Product Development & Launches
  • Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions.
  • Lead go-to-market strategies, launch campaigns, and storytelling initiatives.
  • Oversee packaging design and product presentation to align with luxury standards.
Marketing & Communications
  • Partner with digital, PR, and creative teams to develop compelling campaigns across all media platforms.
  • Manage content creation for product storytelling, seasonal campaigns, and influencer/celebrity partnerships.
  • Coordinate brand events, press launches, and exclusive client experiences.
Retail & Customer Experience
  • Work closely with retail and merchandising teams to ensure a seamless, premium customer journey.
  • Implement in-store visual merchandising guidelines and brand training for sales staff.
  • Monitor consumer feedback and CRM insights to optimize customer engagement and retention.
Performance Tracking & Budgeting
  • Define and track KPIs to measure brand performance, awareness, and sales impact.
  • Manage brand budgets and ensure effective allocation of resources across projects.

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