
Senior Brand Marketing Specialist
7 hours ago
Brand Marketing Professional
Description:We are seeking a seasoned Brand Marketing Manager to lead our brand marketing efforts. This role requires an innovative thinker with deep experience in brand storytelling, campaign execution, and market positioning.
Key Responsibilities:- Brand Strategy Development:
- Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice.
- Campaign Planning & Execution:
- Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals.
- Market & Customer Insights:
- Conduct research and gather insights to understand target audiences, market trends, and brand performance.
- Creative Oversight:
- Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story.
- Cross-Functional Collaboration:
- Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives.
- Brand Health Monitoring:
- Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools.
- 5-10 years of relevant experience in brand marketing
- Proven experience in successfully building and growing a brand
- Strong understanding of branding, positioning, messaging, and storytelling
- Experience managing brand campaigns and working with creative and media agencies
- Excellent communication and leadership skills
- Strong analytical mindset with experience in brand metrics and KPIs
- Experience across both traditional and digital media channels
- Opportunity to work on high-profile brand marketing campaigns
- Collaborative and dynamic work environment
- Professional growth and development opportunities
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