Senior Brand Marketing Specialist

7 hours ago


Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Job Title:

Brand Marketing Professional

Description:

We are seeking a seasoned Brand Marketing Manager to lead our brand marketing efforts. This role requires an innovative thinker with deep experience in brand storytelling, campaign execution, and market positioning.

Key Responsibilities:
  • Brand Strategy Development:
    • Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice.
  • Campaign Planning & Execution:
    • Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals.
  • Market & Customer Insights:
    • Conduct research and gather insights to understand target audiences, market trends, and brand performance.
  • Creative Oversight:
    • Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story.
  • Cross-Functional Collaboration:
    • Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives.
  • Brand Health Monitoring:
    • Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools.
Required Skills & Qualifications:
  • 5-10 years of relevant experience in brand marketing
  • Proven experience in successfully building and growing a brand
  • Strong understanding of branding, positioning, messaging, and storytelling
  • Experience managing brand campaigns and working with creative and media agencies
  • Excellent communication and leadership skills
  • Strong analytical mindset with experience in brand metrics and KPIs
  • Experience across both traditional and digital media channels
Benefits:
  • Opportunity to work on high-profile brand marketing campaigns
  • Collaborative and dynamic work environment
  • Professional growth and development opportunities


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