Senior Brand Marketing Manager

2 days ago


Gurgaon, Haryana, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,50,00,000

Job Title: Senior Brand Marketing Manager

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The role requires leading end-to-end brand, media, and communication initiatives across India. This involves conceptualizing and executing integrated marketing campaigns across offline and digital channels.

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Key Responsibilities:

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  • Design a pan-India outdoor media strategy involving print, hoardings, radio, and TV">
  • Develop and manage monthly content calendars and social media strategies across platforms">
  • Oversee the release of aesthetically compelling and brand-consistent print advertisements">
  • Handle end-to-end execution of radio and television advertising campaigns">
  • Create and update promotional materials including sales aids, brochures, posters, standees, signages, etc.">
  • Collaborate closely with the sales team to support field initiatives through targeted outdoor campaigns">
  • Lead vendor negotiations, and coordinate with creative teams and external design agencies">
  • Direct video and photo shoots, ensuring brand alignment and high-quality output">
  • Ensure branding materials meet design, quality, and delivery specifications">
  • Monitor competitor marketing activities and propose counter-strategies">
  • Use performance metrics to optimize campaigns and content for greater reach and engagement">
  • Craft compelling visual narratives and marketing stories to enhance brand identity">
  • Maintain strong proficiency in MS Excel and other MS Office tools">
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Required Skills and Qualifications:

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  • Detailed understanding of print design and layout standards">
  • Proficiency in Adobe Creative Cloud, Photoshop, Illustrator, Premiere Pro, and After Effects">
  • Strong creative storytelling skills and visual design sensibility">
  • Analytical thinking and experience with campaign performance evaluation">
  • Excellent communication and presentation skills">
  • Collaborative mindset and experience working with cross-functional teams">
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