Marketing Brand Strategist

3 days ago

Gurgaon, Haryana, India beBeeExecutive Full time ₹ 72,00,000 - ₹ 1,20,00,000
Job Overview

As a senior executive, you will play a crucial role in driving our brand experience and marketing efforts. You will be responsible for ensuring consistent branding across all offline touchpoints.

The ideal candidate will have a strong understanding of offline branding execution, vendor coordination, and operations alignment. They will work closely with the Operations team to ensure timely and proper implementation of branding across locations.

Key Responsibilities
  • Branding Standardization & Implementation:
    • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
    • Develop branding guidelines for offline touchpoints and ensure compliance across all zingbus assets.
  • Vendor & Operations Coordination:
    • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
    • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Offline Marketing & Activations:
    • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
    • Identify and execute on-ground branding opportunities to enhance zingbus presence across cities.
Requirements

We are looking for a dynamic and detail-oriented professional with 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.

  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Excellent communication and project management skills.
What We Offer

As a member of our team, you will have the opportunity to work on exciting projects and contribute to the growth and success of our business.

Our company offers a dynamic and supportive work environment, with opportunities for career development and advancement.

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