Marketing Strategist
2 days ago
Job Title:
Marketing Strategist (Full-Time)
Location:
Gurugram
Office Working Hours:
11 AM - 7 PM IST (Monday - Friday)
About LaFetch:
LaFetch
is India's 1st Premium Marketplace, serving homegrown fashion that's Authenticated, Validated & Verified — with
LaFetch Quick
60-minute delivery in Delhi-NCR and express shipping PAN-India.
About the Role:
We are seeking a results-driven
Marketing Strategist
who is equally comfortable behind the strategy desk and in front of the camera. This role blends
strategic marketing expertise with content creation
, ensuring our campaigns are not only data-driven but also culturally relevant and engaging. The right candidate will understand the nuances of fashion, storytelling, and digital-first communication.
What you'll be doing:
- Develop and execute
end-to-end marketing strategies
across digital, social, and offline channels. - Conduct
market research, consumer insights, and competitor analysis
to inform positioning and messaging. - Collaborate with cross-functional teams (content, performance, brand, product) to align campaigns with business objectives.
- Design
brand campaigns, GTM strategies, and seasonal activations
to build awareness and loyalty. - Track and analyze KPIs to measure effectiveness, optimize ROI, and provide actionable insights.
- Identify growth opportunities through
emerging platforms, cultural trends, and new marketing tools
. - Create and appear in
fashion-led video content
(Instagram Reels, LinkedIn posts, YouTube Shorts, etc.) to build brand relatability and authority. - Act as both a
strategist and on-camera storyteller
, connecting directly with audiences through engaging, authentic content.
Desired Skills & Qualifications:
- Proven experience in
strategic marketing, brand planning, or growth marketing
. - Strong understanding of
consumer behavior, digital trends, and data-driven marketing
. - Excellent communication, storytelling, and presentation skills.
- Confident
on-camera presence
with the ability to create and deliver engaging fashion/lifestyle content. - Deep interest in
fashion, culture, and premium consumer brands
. - Analytical mindset with proficiency in
Google Analytics, SEO/SEM, and campaign tracking tools
. - Ability to balance
creative ideation with performance metrics
. - Experience in fashion, e-commerce, or consumer brands is a plus.
What's in it for you?
- Be part of a team building a movement around homegrown brands and premium commerce.
- Opportunity to shape marketing strategy for a
fast-scaling premium marketplace
. - Work on
high-visibility campaigns
with direct impact on brand perception and growth. - Exposure to
cutting-edge marketing tools, platforms, and cultural trends
. - Collaborative, fast-paced environment where ideas translate into action.
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