Performance Marketing Strategist

13 hours ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Job Title: Performance Marketing Strategist

Key Responsibilities:

  • Develop and execute customer lifecycle marketing and retention strategies to drive scalable growth.
  • Design and implement end-to-end campaigns on Meta and Google Ads, optimized for direct response and conversions.
  • Optimize campaign performance with a focus on return on ad spend (ROAS), customer acquisition cost (CAC), and profitable ad sets.
  • Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes.
  • Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn.
  • Collaborate with creative teams to develop high-converting ad creatives and landing pages.
  • Set up pixel event tracking and UTM tagging for precise attribution.
  • Prepare detailed weekly and monthly performance reports with insights and strategic recommendations.

Required Skills and Qualifications:

  • Minimum 7 years of experience in performance and retention marketing.
  • Proven track record in scaling D2C e-commerce brands via Google and Meta Ads.
  • Strong command of key metrics like ROAS, lifetime value (LTV), average order value (AOV), CAC, and conversion rates.
  • Hands-on expertise with tools like Meta Ads Manager, Google Ads, Google Analytics, and CRMs such as MoEngage or CleverTap.
  • Experience with product catalogs, dynamic ads, and retargeting campaigns.
  • Excellent analytical and data interpretation skills.

Benefits:

  • Opportunity to work with a leading e-commerce brand.
  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.

Why This Role?

This role offers a unique opportunity to join a dynamic team and make a meaningful impact on the company's growth and success. As a Performance Marketing Strategist, you will be responsible for developing and executing customer lifecycle marketing and retention strategies to drive scalable growth. You will work closely with the creative team to develop high-converting ad creatives and landing pages, and collaborate with other departments to ensure seamless execution. If you are a motivated and results-driven individual with a passion for performance marketing, we encourage you to apply for this exciting opportunity.

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