Senior Brand Strategist

General DescriptionThe ideal candidate should have a profound understanding of creative brand development, consumer insights, and market trends. This position demands a strategic thinker capable of guiding clients in creating and sustaining impactful brands. Key Job ResponsibilitiesLeadership & Management: Lead and mentor a team of marketers, fostering collaboration and high performance and plan submissions for relevant awards.

Brand Development: Create and execute comprehensive brand strategies that align with client objectives and drive growth. Consumer Insights: Utilise research and data to uncover consumer insights, identify market opportunities, and guide strategic decisions. Campaign Planning: Collaborate with creative, media, and account teams to develop integrated marketing campaigns that resonate with target audiences.

Client Relations: Act as the primary strategic advisor to clients, building strong relationships and delivering high-quality strategic recommendations.Market Analysis: Conduct thorough market analysis to understand competitive landscapes, identify trends, and anticipate industry shifts. Thought Leadership: Stay ahead of industry trends and emerging practices, sharing knowledge with the team and clients. Performance Tracking: Establish KPIs and measurement frameworks to evaluate the effectiveness of brand strategies and campaigns, making data-driven adjustments as needed.

New Business Development: Support business development efforts by providing strategic insights and contributing to pitch presentations. Position RequisitesEducational Background: Bachelor's degree in Marketing, Business, Communications, or a related field. Experience: 5-6 years in brand strategy and marketing, with at least 1 year in a leadership role (Apply only if your experience aligns with the specified range).

Strategic Thinker: Proven ability to develop successful creative brand strategies for leading brands. Consumer-Centric: Strong understanding of consumer behaviour and market research methodologies. Communication Skills: Exceptional written and verbal communication skills, capable of articulating complex ideas clearly and persuasively.

Leadership Skills: Demonstrated leadership abilities with experience managing and mentoring teams. Client Management: Strong client-facing skills with a proven ability to build and maintain client relationships. Analytical Mindset: Proficiency in data analysis and leveraging insights to drive strategic decisions.

Creative Collaboration: Ability to work collaboratively with creative teams to translate strategic insights into compelling advertising campaigns. Other InformationLocation: Sector 54, GurugramApplicants may apply below or write to *********** along with their resume and the following details:Current companyDesignationTotal years of experience in brand strategyAnnual CTC (in a fixed variable split if so structured)Notice periodAbout SWAYSWAY is a marketing and PR consult for luxury hospitality and lifestyle brands. We turn deep human and cultural insights into strategies that drive brand and revenue impact.

By shaping compelling narratives, refining brand presence, and driving strategic collaborations, we help brands navigate an evolving landscape to disrupt and endure. Location: Sector 54, Gurugram