Brand Marketing Specialist

4 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Job Opportunity:

We are seeking a seasoned brand marketing expert to lead our marketing efforts and elevate our brand presence across channels.

The ideal candidate has a strong track record of building and growing successful brands, with a deep understanding of branding, positioning, messaging, and storytelling.

This role requires a creative thinker with experience in campaign execution, market positioning, and brand strategy development.

You will be responsible for developing and executing 360 marketing campaigns that drive awareness, engagement, and loyalty, while ensuring a consistent and compelling brand experience.

Key Responsibilities:

  • Brand Strategy Development:
    • Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice.
  • Campaign Planning & Execution:
    • Lead the development and execution of integrated marketing campaigns aligned with business goals.
  • Market & Customer Insights:
    • Conduct research and gather insights to understand target audiences, market trends, and brand performance.
  • Creative Oversight:
    • Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story.
  • Cross-Functional Collaboration:
    • Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives.
  • Brand Health Monitoring:
    • Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools.

Required Skills & Experience:

  • 5 - 10 years of relevant experience in brand marketing
  • Proven experience in successfully building and growing a brand
  • Strong understanding of branding, positioning, messaging, and storytelling
  • Experience managing brand campaigns and working with creative and media agencies
  • Excellent communication and leadership skills
  • Strong analytical mindset with experience in brand metrics and KPIs
  • Experience across both traditional and digital media channels

Preferred Qualifications:

  • Bachelors or Masters degree in Marketing, Branding, Business, or related field
  • Experience in consumer-facing industries like D2C, tech, retail, FMCG, or healthcare
  • Comfortable in a fast-paced, high-growth environment (startup or scale-up experience is a plus)

What We Offer:

  • An opportunity to lead brand marketing for a growing organization
  • A collaborative, creative, and fast-moving work environment
  • Competitive salary and benefits
  • Opportunities for career growth and learning

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