Marketing Lead
2 weeks ago
Job Summary: We are seeking a highly skilled Marketing Lead to drive pipeline growth and revenue for Oriserve. As the Marketing Lead, you will lead our Growth and Marketing efforts to enhance our brand visibility and drive business growth.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to drive pipeline growth and revenue.
- Lead our Marketing team and partner with our Sales teams to implement strategies that generate opportunities that convert into customers.
- Collaborate with Marketing and Sales teams to develop a go-to-market plan that maps our sales strategy with supporting marketing tactics.
- Take a strategic approach and drive implementation of the marketing plan, working closely with marketing, partnerships and sales development teams.
- Generate new leads and pipeline through inbound marketing tactics including email, events, performance marketing, SEO, partner marketing, content syndication, and third-party programs.
- Create processes, SOPs, and set KPIs to ensure effective execution of the GTM and marketing activities.
- Orchestrate the creation of content and identify opportunities to leverage existing content and campaigns.
- Create personalized, high-value customer experiences in programs that focus on understanding customers' needs across their buyers' journey.
- Test and optimize existing programs to improve conversion rates, while experimenting with new creative concepts.
- Implement and manage multi-channel ABM marketing campaigns that span customer touch points and engage our audiences.
- Identify new tactics, industry trends, best practices, and emerging technologies and opportunities to foster engagement and business growth.
Requirements:
- 5-7 years of experience in marketing, demand generation, or digital marketing (preferably in B2B) or having a leadership role in a marketing agency.
- Experience developing and executing integrated marketing campaigns and lead nurture programs in a B2B market.
- Strong familiarity with account-based marketing (ABM), PPC, SEO, social media, and email marketing.
- Strong relationship-building skills with the aptitude to work collaboratively and independently, as well as an ability to manage multiple teams.
- Excellent writing and verbal communication skills, with the ability to connect the dots with a varied audience.
What You Can Expect:
- A passion and happiness in the workplace with great people and an open culture with amazing growth opportunities.
- An ecosystem where leadership is fostered, building an environment where everyone is free to take necessary actions to learn from real experiences.
- A chance to work on the cutting-edge of technology.
- Freedom to pursue your ideas and innovate with multiple technologies.
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