Digital Marketing Strategy Lead

3 weeks ago


Noida, Uttar Pradesh, India Jubilant Foodworks Full time
Roles and Responsibilities

Jubilant FoodWorks is undergoing a transformation and expansion, which will fuel the next level of growth and create both challenges and opportunities. As the largest QSR in the sub-continent, the organization is set to double in scale and size with a vision towards becoming a Multi Business, Multi Product, Multi Country Operations.

As part of this expansion, the organization is looking for a Performance Marketing Expert to lead digital marketing programs, including setting strategic objectives and executing the strategy. The ideal candidate will be responsible for growing the online assets (App, Msite, and Desktop) for Domino's India, driving exponential App growth, and building media plans with clear measures of ROI.

The Performance Marketing Expert will be responsible for managing creative and media agencies, building a complete well-measured digital marketing program using all available mediums, and tracking the latest developments of tools/mediums within digital marketing. Key performance indicators include being the lead SPOC for Digital transformation of business and working across teams, as well as highly measurable digital marketing programs.

Desired Candidate Profile

The ideal candidate will have 5-8 years of work experience with at least 4 years in Digital Marketing, including experience in Mobile App marketing, UAC, and app install campaigns on various paid and owned media. They should have an in-depth understanding of Google Analytics, Appsflyer/Branch, Clevertap/WebEngage, and other popular tools for mobile attribution, acquisition, re-engagement. Experience in driving App growth in Travel, Ecomm, OTT, D2C, in any B2C organization or Agency is also required. Strong analytical skills, a bias toward decision-making based on data, and high proficiency with Excel are essential. An independent self-starter with an entrepreneurial flair and the ability to make decisions is also necessary.

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