Digital Marketing Operations Lead

2 weeks ago


Noida, Uttar Pradesh, India Jubilant Foodworks Full time
Roles and Responsibilities
Jubilant FoodWorks is undergoing a transformation and expansion that will fuel the next level of growth, presenting both challenges and opportunities. As the largest QSR in the sub-continent, the organisation is set to double in scale and size with a vision towards becoming a Multi Business, Multi Product, Multi Country Operations.

As part of this expansion, the Organisation is seeking a Performance Marketing Expert to drive digital marketing programs, including setting strategic objectives and executing the strategy. Key responsibilities include setting the digital marketing strategy within the overall marketing strategy, growing online assets, and managing creative and media agencies.

Key performance indicators include leading the digital transformation of the business, highly measurable digital marketing programs, and collaborating across teams. The ideal candidate should have 5-8 years of work experience, with at least 4 years in Digital Marketing. Must have experience in Mobile App marketing, UAC, and app install campaigns on various paid and owned media. Should have an in-depth understanding of Google Analytics, Appsflyer/Branch, Clevertap/WebEngage, and other popular tools for mobile attribution, acquisition, re-engagement. Experience in driving App growth in Travel, Ecomm, OTT, D2C, in any B2C organisation or Agency is a must.

Desired Candidate Profile
Strong analytical skills with a bias towards decision-making based on data. High proficiency in Excel and using it to configure, analyse, and present data. An independent self-starter with an entrepreneurial flair and comfortable with making decisions.

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