Key Account Sales Strategist
1 week ago
Emami Ltd is seeking a highly skilled Key Account Sales Strategist to join our team.
About the RoleWe are looking for a results-driven professional with 2-3 years of experience in sales and marketing, preferably from the FMCG industry. The ideal candidate will have a strong track record of achieving sales targets and building long-term relationships with key retailers.
Responsibilities- Sales Planning & Execution:
- Achieve sales targets through effective secondary sales planning and executing it at the retail level.
- Ensure adequate product mix and coverage of the market, overseeing inventory management to meet demand and maintain fill rates.
- Business Development:
- Manage distributor and sub-stockist relationships to optimize credit, stock management, and primary/secondary sales flow.
- Identify new business opportunities within the region, expand the customer base, and work towards improving market share.
- Operational Management:
- Implement Go-To-Market (GTM) initiatives to drive efficient market coverage, product placement, and visibility at key retail outlets.
- Conduct trade marketing campaigns in collaboration with marketing teams, including product launches and re-launches to enhance market penetration.
- Analyze performance metrics weekly, comparing targets vs. actual achievements, and support sales representatives in meeting assigned quotas.
- Relationship Management:
- Develop and foster strong relationships with key retailers and marts, ensuring satisfaction, engagement, and long-term partnership building.
- Address and resolve retailer complaints promptly, ensuring high levels of customer satisfaction and fostering strong relationships.
- Act as a point of contact for any issues raised, providing solutions and ensuring corrective actions are implemented.
- Team Management and Training:
- Manage and coach a team of Market Representatives (MRs), providing them with regular on-the-job training to enhance their performance and ensure they meet their sales targets.
- Oversee the daily activities of MRs, monitor their performance, and ensure they follow Target plans for in-store execution, product positioning, and distributor management.
- 2-3 years of Experience in Sales and Marketing
- Preferred MBA from Tier 2/Tier 3 college
- FMCG background is a must
- Should be willing to relocate across HOs and cities at short notice
- Immediate joiners preferred
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