Key Account Sales Strategist

4 days ago


Kolkata, West Bengal, India Emami Ltd Full time

Emami Ltd is seeking a highly skilled Key Account Sales Strategist to join our team.

About the Role

We are looking for a results-driven professional with 2-3 years of experience in sales and marketing, preferably from the FMCG industry. The ideal candidate will have a strong track record of achieving sales targets and building long-term relationships with key retailers.

Responsibilities
  • Sales Planning & Execution:
    • Achieve sales targets through effective secondary sales planning and executing it at the retail level.
    • Ensure adequate product mix and coverage of the market, overseeing inventory management to meet demand and maintain fill rates.
  • Business Development:
    • Manage distributor and sub-stockist relationships to optimize credit, stock management, and primary/secondary sales flow.
    • Identify new business opportunities within the region, expand the customer base, and work towards improving market share.
  • Operational Management:
    • Implement Go-To-Market (GTM) initiatives to drive efficient market coverage, product placement, and visibility at key retail outlets.
    • Conduct trade marketing campaigns in collaboration with marketing teams, including product launches and re-launches to enhance market penetration.
    • Analyze performance metrics weekly, comparing targets vs. actual achievements, and support sales representatives in meeting assigned quotas.
  • Relationship Management:
    • Develop and foster strong relationships with key retailers and marts, ensuring satisfaction, engagement, and long-term partnership building.
    • Address and resolve retailer complaints promptly, ensuring high levels of customer satisfaction and fostering strong relationships.
    • Act as a point of contact for any issues raised, providing solutions and ensuring corrective actions are implemented.
  • Team Management and Training:
    • Manage and coach a team of Market Representatives (MRs), providing them with regular on-the-job training to enhance their performance and ensure they meet their sales targets.
    • Oversee the daily activities of MRs, monitor their performance, and ensure they follow Target plans for in-store execution, product positioning, and distributor management.
Requirements
  • 2-3 years of Experience in Sales and Marketing
  • Preferred MBA from Tier 2/Tier 3 college
  • FMCG background is a must
  • Should be willing to relocate across HOs and cities at short notice
  • Immediate joiners preferred
Estimated Salary: ₹12,00,000 - ₹18,00,000 per annum

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