Luxury Customer Marketing Strategist
7 days ago
The Luxury Customer Marketing Strategist will be responsible for developing and implementing strategies to drive off-takes in the New Luxury category (Reserve & Craft) and Innovation category (new launches) through appropriate Total Trade Load (TTL) activities.
This role will collaborate closely with local sales teams to drive category growth in Key Accounts, Premium-on-Premise channels, and off-trade. The Luxury Customer Marketing Strategist will ensure ROI analysis for each activation and manage budgets accordingly, with periodic monitoring and evaluation in place.
The ideal candidate will foster strong stakeholder relationships, working closely with Sales Channel Managers, Supply Chain Merchandisers, and Key Account Managers to ensure effective on-ground implementation of activations. This includes maintaining accurate documentation and supervision of financial processes, including bills, POs, GRAs, and PR, to ensure budget compliance at the state level.
The Luxury Customer Marketing Strategist will plan and execute Point-of-Sale Materials (POSMs), Display Units, and shelf shares for branding contracts, activation requirement coordinating with vendors for execution in the state. Additionally, this role will monitor and report performance to the Luxury Customer Marketing Manager, providing actionable insights for improvement.
Key Responsibilities:
- Develop and implement marketing strategies to drive off-take in the New Luxury category and Innovation category.
- Collaborate with local sales teams to drive category growth in Key Accounts, Premium-on-Premise channels, and off-trade.
- Ensure ROI analysis for each activation and manage budgets accordingly.
- Foster strong stakeholder relationships to ensure effective on-ground implementation of activations.
- Maintain accurate documentation and supervision of financial processes.
- Plan and execute POSMs, Display Units, and shelf shares for branding contracts.
- Monitor and report performance to the Luxury Customer Marketing Manager.
Requirements
To be successful as a Luxury Customer Marketing Strategist, you will need:
- MBA qualification with 5-7 years of relevant experience in Consumer Packaged Goods (CPG) and luxury industries.
- Strong understanding of marketing strategies and tactics, particularly in the luxury segment.
- Excellent communication and interpersonal skills for effective stakeholder management.
- Proven ability to work autonomously and deliver results in a fast-paced environment.
- Advanced proficiency in Microsoft Excel and PowerPoint for data analysis and presentation.
Benefits
We offer a competitive salary range of ₹12 lakhs to ₹18 lakhs per annum, commensurate with experience and qualifications. Additional benefits include health insurance, retirement savings plans, and opportunities for career growth and development within the company.
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