Luxury Customer Marketing Executive
1 week ago
Diageo is a global leader in the beverage industry, with a rich history of innovation and excellence. Our purpose is to celebrate life every day everywhere, and we are committed to creating a culture that values diversity, inclusion, and respect.
Job DescriptionWe are seeking a highly motivated and experienced Luxury Customer Marketing Executive to join our team in Kolkata. As a key member of our luxury customer marketing team, you will be responsible for driving off-take growth in the New Luxury category (Reserve & Craft) and Innovation category (new launches) through effective TTL activities.
Key Responsibilities:- Develop and implement strategies to drive category growth in Key Accounts, Premium-on-Premise channels, and off-trade.
- Collaborate closely with local sales teams to ensure effective execution of activations.
- Ensure ROI analysis for each activation and manage budgets accordingly.
- Foster strong stakeholder relationships, working closely with SCMMs, SCMEs, and KAMs to ensure effective on-ground implementation of activations.
- Maintain accurate documentation and supervision of financial processes, including bills, POs, GRAs, and PR, to ensure budget compliance at the state level.
- Plan and execute POSMs, Display Units, and shelf shares for branding contracts, activation requirements coordinating with vendors for execution in the state.
- MBA qualification with 5-7 years of relevant experience in CPG and luxury industries.
- Strong understanding of marketing strategies and tactics, particularly in the luxury segment.
- Excellent communication and interpersonal skills for effective stakeholder management.
- Proven ability to work autonomously and deliver results in a fast-paced environment.
We offer a competitive salary package, including a base salary of ₹12,00,000 - ₹15,00,000 per annum, depending on experience, plus additional benefits such as health insurance, retirement plan, and paid time off.
What We OfferWe offer a dynamic and inclusive work environment, with opportunities for career growth and development. If you are passionate about luxury customer marketing and want to be part of a global leader in the beverage industry, please submit your application.
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