Luxury Customer Marketing Executive

1 week ago


Kolkata, West Bengal, India Diageo Full time
About Diageo

Diageo is a global leader in the beverage industry, with a rich history of innovation and excellence. Our purpose is to celebrate life every day everywhere, and we are committed to creating a culture that values diversity, inclusion, and respect.

Job Description

We are seeking a highly motivated and experienced Luxury Customer Marketing Executive to join our team in Kolkata. As a key member of our luxury customer marketing team, you will be responsible for driving off-take growth in the New Luxury category (Reserve & Craft) and Innovation category (new launches) through effective TTL activities.

Key Responsibilities:
  • Develop and implement strategies to drive category growth in Key Accounts, Premium-on-Premise channels, and off-trade.
  • Collaborate closely with local sales teams to ensure effective execution of activations.
  • Ensure ROI analysis for each activation and manage budgets accordingly.
  • Foster strong stakeholder relationships, working closely with SCMMs, SCMEs, and KAMs to ensure effective on-ground implementation of activations.
  • Maintain accurate documentation and supervision of financial processes, including bills, POs, GRAs, and PR, to ensure budget compliance at the state level.
  • Plan and execute POSMs, Display Units, and shelf shares for branding contracts, activation requirements coordinating with vendors for execution in the state.
Requirements:
  • MBA qualification with 5-7 years of relevant experience in CPG and luxury industries.
  • Strong understanding of marketing strategies and tactics, particularly in the luxury segment.
  • Excellent communication and interpersonal skills for effective stakeholder management.
  • Proven ability to work autonomously and deliver results in a fast-paced environment.
Compensation and Benefits

We offer a competitive salary package, including a base salary of ₹12,00,000 - ₹15,00,000 per annum, depending on experience, plus additional benefits such as health insurance, retirement plan, and paid time off.

What We Offer

We offer a dynamic and inclusive work environment, with opportunities for career growth and development. If you are passionate about luxury customer marketing and want to be part of a global leader in the beverage industry, please submit your application.



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