
Product Brand Manager
1 day ago
About Role
The primary focus of this position would be to assist in building brand awareness across multiple solution areas within the portfolio.
Job responsibilities:
- Market Understanding: Familiarization with target audience, their triggers and barriers; competitive landscape, etc.
- New Products Development (NPD): Support in developing communication strategies across various touchpoints such as product display pages, direct-to-consumer stores, customer relationship management touchpoints, marketplaces, etc.
- Communication Development: Assist in managing consumer-facing channels - social media, performance marketing, influencer partnerships, brand campaigns, etc.
- Data Analytics: Drive measurement and learning initiatives for various marketing campaigns.
- Stakeholder Management: Collaboration with key stakeholders across the marketing team, cross-functional teams and external partners/agencies/vendors.
- Offline Understanding: This role requires site visits to track offline business health metrics such as distribution across different store formats, ECO/unique ECO, primary and secondary revenue, visibility, and planogramming.
- Additional activities required to support portfolio management, sales support, customer service, etc. to drive product/therapy success.
Location: Bangalore
We are looking for candidates who possess:
- Bachelor's degree in Communication, Business Administration or related field.
- Experience in handling business in Offline channels is mandatory.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
- Highly motivated and self-driven individual with enthusiasm to work in a team.
- Ability to manage multiple projects simultaneously.
- Possession of passion for building consumer brands.
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