Product Brand Manager

1 day ago


Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000

About Role

The primary focus of this position would be to assist in building brand awareness across multiple solution areas within the portfolio.

Job responsibilities:

  1. Market Understanding: Familiarization with target audience, their triggers and barriers; competitive landscape, etc.
  2. New Products Development (NPD): Support in developing communication strategies across various touchpoints such as product display pages, direct-to-consumer stores, customer relationship management touchpoints, marketplaces, etc.
  3. Communication Development: Assist in managing consumer-facing channels - social media, performance marketing, influencer partnerships, brand campaigns, etc.
  4. Data Analytics: Drive measurement and learning initiatives for various marketing campaigns.
  5. Stakeholder Management: Collaboration with key stakeholders across the marketing team, cross-functional teams and external partners/agencies/vendors.
  6. Offline Understanding: This role requires site visits to track offline business health metrics such as distribution across different store formats, ECO/unique ECO, primary and secondary revenue, visibility, and planogramming.
  7. Additional activities required to support portfolio management, sales support, customer service, etc. to drive product/therapy success.

Location: Bangalore

We are looking for candidates who possess:

  • Bachelor's degree in Communication, Business Administration or related field.
  • Experience in handling business in Offline channels is mandatory.
  • 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
  • Highly motivated and self-driven individual with enthusiasm to work in a team.
  • Ability to manage multiple projects simultaneously.
  • Possession of passion for building consumer brands.

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