Brand Manager

3 weeks ago

Bikaner, Rajasthan, India Crimzon Full time

Brand Manager – Crimzon | Mumbai | Full-Time

About Crimzon:

Crimzon is an affordable luxury women's footwear brand with a growing omni-channel presence across India. With stores in Mumbai and Delhi and a strong digital footprint, we're redefining fashion-forward comfort. We're seeking a dynamic, hands-on Marketing Manager to lead our in-house marketing function from our Mumbai HQ.

What You'll Do:

Own, Nurture & Grow the Brand

  • Lead marketing across digital, retail, PR, and influencer channels.
  • Develop, nurture, and grow Crimzon's presence with consistent storytelling and brand identity.
  • Create and execute annual marketing calendars tied to product drops and retail seasons.

Branding, Packaging & Creative Direction

  • Oversee brand visuals across campaigns, packaging, in-store branding, and merchandising.
  • Work with designers and vendors to deliver premium, on-brand packaging and creatives.

Content & Shoots

  • Build monthly content plans for Instagram, , Facebook & YouTube.
  • Plan and execute product/editorial shoots and capture UGC/BTS content.
  • Ensure steady content output across all marketing channels — social, email, PR, and retail.

Influencer & PR

  • Manage influencer campaigns and stylist collaborations end-to-end.
  • Maintain strong relationships with influencers, stylists, and media editors.

Performance & Analytics

  • Track organic and paid performance; adapt strategy based on results.
  • Measure ROI from in-store events, footfall, and retail activations.

Retail & Omni-Channel Marketing

  • Drive store-level campaigns to boost footfall and sales.
  • Collaborate with multi-designer stores and e-commerce partners on joint marketing.

Shopify & Digital

  • Keep website visuals fresh and aligned with campaigns.
  • Explore Shopify tools to enhance automation and e-commerce experience.

AI & Efficiency

  • Use AI tools to streamline content creation and speed up delivery.

Events & Activations

  • Plan and execute in-store events, partnerships, and brand experiences.

Customer Engagement

  • Oversee community management and use feedback to guide campaigns.

What You Bring:

  • 3–4 years in fashion/lifestyle/D2C marketing.
  • Agency background with multi-brand experience, now ready to shift to the brand side.
  • Strong visual sensibility, social trend awareness, and ability to keep content pipelines active.
  • Proficiency in Canva, Instagram tools, Google Drive; familiarity with Shopify and AI tools is a plus.

Location: Mumbai (Parel) | Full-Time | In-House

Apply at: rohaan.crimzon@gmail.com

  • Own, nurture, and grow the voice of a fashion brand — join Crimzon.

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