Product Category Strategist

2 days ago

Vijayawada, Andhra Pradesh, India beBeeCategory Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Key Product Category Owner

This role involves driving key product categories through analytical and business-driven strategies. It includes assortment planning, pricing, vendor management, and profit ownership.

Responsibilities:
  1. Category Strategy Development: Define and execute category strategies for non-apparel verticals such as footwear, bags, watches, beauty, or other lifestyle categories.
  2. Growth Opportunity Identification: Identify growth opportunities, market gaps, and consumer trends to build differentiated product offerings.
  3. Profit Ownership: Own the P&L for the category – sales, margins, inventory, and marketing spends.
  1. Product Assortment Planning: Plan product assortment in line with consumer demand, seasonality, and market trends.
  2. Campaign Design: Work with merchandising and marketing teams to design campaigns, promotions, and seasonal collections.
  3. Pricing Optimization: Optimize pricing, discounting, and promotions to drive profitability and conversion.
  1. Vendor Relationship Management: Build and manage strong vendor/brand relationships to negotiate terms, pricing, and supply commitments.
  2. New Brand Onboarding: Onboard new brands and products aligned with category strategy.
  3. Seamless Vendor Operations: Ensure seamless vendor operations – from procurement to fulfillment.
  1. Supply Chain Collaboration: Collaborate with supply chain, inventory, and logistics teams to ensure product availability and timely delivery.
  2. Performance Monitoring: Monitor daily sales, stock levels, and category performance metrics; take corrective actions when required.
  3. Competitive Analysis: Conduct regular competitive analysis to benchmark pricing, product assortment, and category trends.
  1. Cross-Functional Partnerships: Work closely with marketing to execute category campaigns and promotions.
  2. Category Enhancement: Partner with product & tech teams to enhance category visibility, navigation, and consumer journey.
  3. Budget and Forecasting: Provide inputs to finance on budgets, forecasting, and ROI measurement.
Requirements:
  • 4–8 years of experience in category management, buying/merchandising, or business strategy (preferably in e-commerce, retail, FMCG, or quick commerce).
  • Strong business acumen with experience in P&L ownership and vendor negotiations.
  • Analytical mindset with proficiency in Excel/Google Sheets, data analysis, and reporting tools.
  • Ability to identify consumer trends and translate them into business opportunities.
  • Excellent communication, stakeholder management, and problem-solving skills.
Preferred Qualifications:
  • MBA or Postgraduate in Business, Marketing, or Retail Management.
  • Prior experience in non-apparel categories such as beauty, electronics, or FMCG.
  • Exposure to fast-paced startups, e-commerce platforms, or retail companies.

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