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Fruits and Vegetables Category Leader

3 weeks ago

Vijayawada, Andhra Pradesh, India beBeeFreshProduce Full time ₹ 10,00,000 - ₹ 15,00,000

About a leading agri-supply chain company specializing in fresh fruits and vegetables. Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.

Role Overview

We are looking for a Category Strategist – Fresh Produce to lead sourcing, sales, and category development for a diverse portfolio of fresh produce products.

Key Responsibilities
  • Category Strategy & Planning:
    • Develop and execute growth plans across vegetables and fruits.
    • Track market price trends, trade flows, and customer demand patterns.
    • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • Sales & Business Development:
    • Directly drive sales of assigned categories across e-commerce, quick commerce, modern retail, and institutional buyers.
    • Build strong customer relationships and close deals to achieve revenue and margin targets.
    • Recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development:
    • Build strong supplier networks across regions: vegetables in Nasik, Karnataka, MP, AP, UP; fruits in Himachal, Kashmir, imported apples, Nagpur/Maharashtra oranges.
    • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage.
  • Operations & Supply Chain:
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management:
    • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.