Marketing Retention Specialist

1 day ago

Mumbai, Maharashtra, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,10,00,000
Job Description

We are seeking a skilled Marketing Retention Specialist to lead our efforts in engaging and retaining existing customers, driving substitution for medicines, and managing end-to-end funnel stage metrics. The successful candidate will work closely with cross-functional teams to optimize customer journeys by applying growth principles to drive performance.

The key objective of this role is to own and execute an engagement and retention program that will be a big driver for the higher retention of different user cohorts and also push them towards substitution along with acquiring new customers.

  • Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.
  • Execute and Manage key reactivations mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.
  • Hands-on experience on Platforms like Clever tap, MoEngage and other martech tools.
  • Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
  • Create a CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel.
  • Drive all marketing automation and Martech initiatives to develop and execute end-to-end user journeys from onboarding to reactivation (win backs) using scalable platforms.
  • Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.
  • Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.
  • Work closely with the creative team to define Email/WhatsApp templates for campaigns.
  • Source 3P data for consumer marketing to drive acquisition via mediums like SMS/email etc.
  • Analyse results, highlight learning, synthesize recommendations and drive growth strategy. Perform extensive campaign analysis and reporting daily, weekly and monthly to find growth opportunities.
  • Analyse customer data deeply to create Tangible Cohorts leveraging customer journeys using data analysis tools like Mixpanel, Metabase and test new cohorts.
  • Work with Product, Tech, and Marketing functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel.
Requirements
  • Graduate or Postgraduate degree.
  • Minimum 2 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.
  • In-depth knowledge & hands-on experience of digital analytics and understanding of consumer behavior.
  • Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.
  • Data-driven approach with strong problem-solving and analytical skills.
  • A high degree of ownership in taking things from planning to execution to drive results.
  • Hands-on experience with data tools like Mixpanel, Metabase & basic SQL queries.
About Us

Our vision is to make healthcare affordable and accessible to all. We aim to reduce healthcare expenses multifold and improve healthcare outcomes by democratizing medicine purchases in India.

We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months. We are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience.

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