Web Retention Marketing

3 days ago

Mumbai, Maharashtra, India Schbang Full time US$ 90,000 - US$ 1,20,000 per year

Web Retention Marketing (1–3 Years)

Location:
Lower Parel, Mumbai

Job Summary

We are seeking a
Conversion Rate Optimization (CRO)-driven Growth Executive
who can combine analytical thinking with creative problem-solving to deliver measurable business impact. In this role, 60% of your focus will be on
CRO strategies and execution
—optimizing digital journeys, experiments, and user experiences—while 40% will be on
data analysis
to uncover insights, track performance, and guide decision-making.

Key Responsibilities

Conversion Rate Optimization

  • Own the CRO roadmap—design, execute, and analyze A/B tests, multivariate experiments, and landing page optimizations.
  • Audit user journeys across web and mobile to identify conversion barriers and propose improvements.
  • Leverage tools like
    VWO
    ,
    Hotjar
    ,
    Google Optimize
    , and
    Mixpanel
    to measure and enhance user flows.
  • Collaborate with design and development teams to implement UX/UI changes that improve engagement and conversions.
  • Develop and manage CRO playbooks, frameworks, and testing protocols for repeatable success.
  • Optimize key funnel metrics across acquisition, activation, retention, and revenue stages.

Data Analysis & Insights

  • Collect, process, and analyze user behavior and marketing performance data using
    GA4
    ,
    Mixpanel
    , and similar analytics tools.
  • Build dashboards and reports to track growth metrics, experiment performance, and ROI.
  • Identify trends, patterns, and anomalies to recommend actionable strategies.
  • Partner with marketing, product, and sales teams to translate data insights into business decisions.
  • Monitor SEO, paid media, and retention campaigns for data-driven optimization opportunities.

Requirements

  • Bachelor's/Master's degree in Marketing, Business Analytics, or a related field.
  • 1+ years of experience in CRO, analytics, or growth-focused roles (agency or consulting preferred).
  • Proficiency in CRO tools (
    VWO, Hotjar, Google Optimize
    ) and analytics platforms (
    GA4, Mixpanel, HubSpot
    ).
  • Hands-on experience designing, running, and interpreting A/B and multivariate tests.
  • Strong grasp of digital marketing channels (SEO, paid media, retention marketing).
  • Advanced Excel/Google Sheets skills; knowledge of SQL or BI tools is a plus.
  • Analytical mindset with the ability to interpret complex data and translate it into clear, actionable strategies.
  • Excellent communication and collaboration skills; able to work with cross-functional teams.

  • Retention Marketing Lead

    3 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 4,00,000 - ₹ 5,00,000

    Retention Campaign SpecialistWe are seeking an experienced Retention Campaign Specialist to join our team. As a key member of our marketing department, you will be responsible for executing multi-channel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications.The ideal candidate will have hands-on experience with journey...

  • Marketing Retention Specialist

    4 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,10,00,000

    Job DescriptionWe are seeking a skilled Marketing Retention Specialist to lead our efforts in engaging and retaining existing customers, driving substitution for medicines, and managing end-to-end funnel stage metrics. The successful candidate will work closely with cross-functional teams to optimize customer journeys by applying growth principles to drive...

  • Crm, Retention

    5 days ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Opportunity: CRM, Retention & Loyalty Lead About Us We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands.Role Overview The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy.You will lead a...

  • Retention Campaign Executive

    2 days ago

    Mumbai, Maharashtra, India FatakPay Full time

    Executive – Retention Campaign Execution Experience: 1–2 years CTC: ₹4–5 LPA Vacancy: 2 Kindly share your resume on - renu.koli@fatakpay.com Location: Mumbai (on-site, fulltime)Role Overview: At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments.A key focus for us is...

  • Marketing Retention Specialist

    1 day ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 4,00,000 - ₹ 8,00,000

    About the Opportunity:">We are seeking a dynamic and driven individual to join our team as a Marketing Retention Specialist.">As a key member of our marketing department, you will play a vital role in maximizing engagement with our community through meaningful content, understanding course enrollment journey, and supporting retention strategies via Email,...

  • Retention Marketing Executive

    3 days ago

    Mumbai, Maharashtra, India The House of Silver Emporium Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About the Role:We are looking for a proactive and customer-focusedRetention Marketing Executivewho will be responsible for driving customer engagement, handling social platforms, and ensuring smooth communication with our audience. The ideal candidate will be at the intersection ofcustomer support, digital marketing, and retention strategy—helping us...

  • Retention Campaign Executive

    2 days ago

    Mumbai, Maharashtra, India FatakPay Full time

    Executive – Retention Campaign Execution Experience: 1–2 years CTC: ₹4–5 LPA Vacancy: 2 Kindly share your resume on - Location: Mumbai (on-site, fulltime) Role Overview: At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is...

  • Retention Campaign Executive

    3 days ago

    Mumbai, Maharashtra, India FatakPay Full time

    Executive – Retention Campaign Execution Experience: 1–2 years CTC: ₹4–5 LPA Vacancy: 2 Kindly share your resume on - Location: Mumbai (on-site, fulltime) Role Overview: At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key...

  • Retention Campaign Executive

    4 days ago

    Mumbai, Maharashtra, India FatakPay Full time

    Executive – Retention Campaign ExecutionExperience: 1–2 yearsCTC: ₹4–5 LPAVacancy: 2Kindly share your resume on - renu.koli@fatakpay.comLocation: Mumbai (on-site, fulltime)Role Overview:At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is...

  • Omnichannel Retention Professional

    2 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 40,00,000 - ₹ 50,00,000

    Retention Campaign StrategistWe are building a financial super app to serve the underserved workforce. Our solution includes instant loans, insurance, and gold investments.A key focus is on retaining users, enhancing engagement, and increasing repeat transactions through data-driven marketing strategies.We seek an experienced professional to oversee...