Digital Marketing Specialist | Paid Advertising Expert

2 weeks ago


Gurgaon, Haryana, India WeMakeup India Full time

WeMakeup India is looking for a skilled Digital Marketing Specialist to join our team. The ideal candidate will have expertise in developing and implementing paid advertising strategies to target potential clients and generate genuine leads.

Responsibilities include:

• Setting up and monitoring paid ad campaigns

• Working on Ad Platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads

• Conducting advanced keyword research and selection to optimize ROI

• Continuously monitoring opportunities for new keywords and negative keywords

• Making changes to existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas, and performance metrics

• A/B testing with different ad creative and landing pages to improve CTR

• Preparing suggestions on an ongoing basis to continually enhance account performance, site performance, and ROI

• Generating leads and onboarding new clients.

• Staying up-to-date with new and emerging technologies, trends, and opportunities for market share expansion for clients in their verticals.

• Having a good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Landing Page Designs.

• Having a good knowledge of Google Analytics and Goal conversion set-up for clients

• Analyzing website traffic stats for both reporting and preparing strategy.



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