Digital Advertising Specialist

4 weeks ago


Gurgaon, Haryana, India Breezy Talent Full time
Media Buying Role at Breezy Talent
About the Job:The Media Buying Specialist will play a crucial role in managing and optimizing digital advertising campaigns to reach target audiences and drive desired outcomes. This position is responsible for leveraging the Google Ads platform to execute media buys, analyze campaign performance, and make data-driven decisions to achieve marketing objectives.Key Responsibilities:
  • Plan, execute, and optimize media buys across the Google Ads platform.
  • Conduct market research to identify target audiences and media channels.
  • Create and manage digital advertising campaigns to drive traffic, leads, and conversions.
  • Analyze campaign performance data and provide actionable insights for optimization.
  • Collaborate with creative and content teams to develop ad creatives and messaging.
  • Monitor industry trends and competitor activities to inform media buying strategies.
  • Negotiate and secure ad placements and media space to maximize ROI.
  • Manage budget spacing and bidding strategies to achieve performance goals.
  • Implement A/B testing and other optimization tactics to improve campaign results.
  • Utilize Google Analytics and other analytics tools to track and report on campaign performance.
  • Stay updated on Google Ads best practices and new features to apply to campaigns.
  • Communicate regularly with stakeholders to provide campaign updates and insights.
  • Stay informed about industry regulations and compliance requirements related to media buying.
  • Assist in developing media buying strategies and media plans.
  • Collaborate with cross-functional teams to align media buying efforts with overall marketing goals.

digital advertising, media buying, cross-functional collaboration, media planning, budget management, negotiation, campaign management, analytics, communication, Google Ads, market research, marketing, A/B testing, compliance, creativity, Google Analytics



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