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Digital Advertising Specialist
1 month ago
At ADCanopus Digital Media Pvt. Ltd., we are seeking a highly skilled Media Buyer to join our team. As a Media Buyer, you will play a crucial role in managing and optimizing digital advertising campaigns to reach target audiences and drive desired outcomes.
Key Responsibilities:- Plan, execute, and optimize media buys across Google Ads platform.
- Conduct market research to identify target audiences and media channels.
- Create and manage digital advertising campaigns to drive traffic, leads, and conversions.
- Analyze campaign performance data and provide actionable insights for optimization.
- Collaborate with creative and content teams to develop ad creatives and messaging.
- Monitor industry trends and competitor activities to inform media buying strategies.
- Negotiate and secure ad placements and media space to maximize ROI.
- Manage budget spacing and bidding strategies to achieve performance goals.
- Implement A/B testing and other optimization tactics to improve campaign results.
- Utilize Google Analytics and other analytics tools to track and report on campaign performance.
- Stay updated on Google Ads best practices and new features to apply to campaigns.
- Communicate regularly with stakeholders to provide campaign updates and insights.
- Stay informed about industry regulations and compliance requirements related to media buying.
- Assist in developing media buying strategies and media plans.
- Collaborate with cross-functional teams to align media buying efforts with overall marketing goals.
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in media buying and campaign management, especially within the Google Ads platform.
- Demonstrated expertise in optimizing digital ad campaigns to achieve performance goals.
- In-depth knowledge of Google Ads and other digital advertising platforms.
- Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
- Excellent communication and negotiation skills to secure optimal media placements.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Proficiency in utilizing analytics tools such as Google Analytics to measure campaign performance.
- Creative mindset with the ability to develop compelling ad creatives and messaging.
- Strong understanding of digital marketing principles and industry trends.
- Detail-oriented with a focus on accuracy and quality of work.
- Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
- Knowledge of A/B testing and other optimization techniques.
- Up-to-date with the latest trends and advancements in digital advertising.
- Understanding of media regulations, compliance, and best practices.
Key skills: budget management, analytics, compliance, marketing, market research, Google Ads, negotiation, digital advertising, communication, A/B testing, creativity, Google Analytics, media buying, campaign management
