Digital Marketing Specialist

4 weeks ago


Gurgaon, Haryana, India Snaphunt Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Snaphunt. As a Performance Marketing Executive, you will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels.

Key Responsibilities:

  • Create and optimize paid social media campaigns to increase brand awareness and engagement.
  • Manage display advertising campaigns, including programmatic buying and retargeting strategies.
  • Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
  • Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.
  • Use data-driven insights to adjust strategies and optimize budget allocation across channels.
  • Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
  • Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.
  • Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.
  • Develop, implement, and manage paid search campaigns to drive traffic and conversions.

About You

  • You have at least 1 year of experience in Digital Marketing or Performance Marketing within the Professional Services industry.
  • You have working knowledge of Growth Marketing, YouTube Ads, Meta Ads, Paid Campaign Management, Market Research, Lead Generation, and Negotiation Skills.
  • Experience in the field would be a strong advantage.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You are highly goal-driven and work well in fast-paced environments.
  • You are adaptable and thrive in changing environments.

About the Employer

Our client is a digital era where countless marketing channels are evolving. We aspire to deliver research-based marketing solutions well within the resource constraint at a price that is value for money.



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