Paid Advertising Strategist

1 month ago


Gurgaon, Haryana, India WeMakeup India Full time

WeMakeup India is seeking an experienced Paid Advertising Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing paid advertising strategies to target potential clients and generate genuine leads.

Responsibilities:

• Setting up and monitoring paid ad campaigns across various platforms, including Google Ads, Facebook Business Manager, and LinkedIn Ads.

• Conducting advanced keyword research and selecting relevant keywords to generate better ROI.

• Continuously monitoring opportunities for new keywords and negative keywords to optimize ad performance.

• Making changes to existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas, and performance metrics.

• A/B testing with different ad creative and landing pages to improve CTR.

• Preparing suggestions on an ongoing basis to continually enhance account performance, site performance, and ROI.

• Generating leads and onboarding new clients.

• Staying updated with new and emerging technologies, trends, and opportunities for market share expansion for clients in their verticals.

• Possessing a good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Landing Page Designs.

• Having a good idea about Google Analytics and Goal conversion set-up for clients.

• Analyzing website traffic stats for both reporting and preparing strategy.



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