Digital Advertising Strategist
4 days ago
About Alphanso
We are a Boston-based fintech firm that empowers investors with personalized investment recommendations, strategic portfolio tactics, and robust risk management solutions.
Leveraging advanced machine learning, our scalable platform supports millions of investors across the United States with data-driven insights and tools.
Role OverviewWe are seeking an experienced Digital Advertising Strategist to join our team in Gurgaon, India.
The ideal candidate will have 2+ years of hands-on experience in PPC, Google Ads, and conversion-optimized digital campaigns.
- Design, develop, and manage Google Ads campaigns with a focus on PPC, conversion tracking, and maximizing ROAS.
- Conduct thorough analyses to refine ad performance across all stages, applying tactics like PMAX, demand-gen, and YouTube advertising.
- Employ advanced targeting strategies, including remarketing, lookalike audiences, and demographic segmentation to drive conversions.
We offer a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, commensurate with experience, plus benefits.
Our perks include:
- Competitive compensation with performance-based bonuses.
- Equity and incentives for high performers.
- Continuing education, growth opportunities, and mentorship from industry experts.
- Team-focused environment with a commitment to professional growth.
If you are passionate about maximizing the potential of digital ad campaigns and enjoy working in a fast-paced, entrepreneurial environment, this could be the ideal role for you.
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