Chief Out of Home Advertising Strategist
1 day ago
Posterscope, a global leader in out-of-home (OOH) advertising, is seeking a seasoned professional to join our team as a Chief Out of Home Advertising Strategist. Based in the Dentsu network, we leverage data-driven insights and innovative strategies to create impactful campaigns for our clients.
About UsWe are a pioneering force in the OOH advertising industry, committed to redefining the landscape through creative integration with technology.
Job DescriptionThis is an excellent opportunity for a strategic thinker with at least 5 years of experience in the OOH advertising space to develop and execute data-informed strategies that drive successful advertising campaigns for our clients. As a Chief Out of Home Advertising Strategist, you will collaborate with cross-functional teams to ensure that our solutions are aligned with client objectives and market trends.
Main Responsibilities:- Develop and implement strategic OOH advertising solutions that meet client goals and KPIs.
- Analyze market trends, audience insights, and competitive landscapes to inform strategy and drive innovation.
- Collaborate with creative, media, and analytics teams to deliver cohesive and effective campaigns.
- Manage client relationships, ensuring satisfaction and understanding of strategic recommendations.
- Present strategic insights and campaign proposals to clients and internal stakeholders.
- Monitor and evaluate campaign performance, providing actionable insights for optimization.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in strategy development within the OOH advertising space.
- Strong understanding of OOH media planning, buying, and measurement methodologies.
- Excellent analytical skills with a data-driven mindset.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and presentation skills, with the ability to convey complex ideas clearly.
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