Chief Out of Home Advertising Strategist

1 day ago


Gurgaon, Haryana, India dentsu Full time

Posterscope, a global leader in out-of-home (OOH) advertising, is seeking a seasoned professional to join our team as a Chief Out of Home Advertising Strategist. Based in the Dentsu network, we leverage data-driven insights and innovative strategies to create impactful campaigns for our clients.

About Us

We are a pioneering force in the OOH advertising industry, committed to redefining the landscape through creative integration with technology.

Job Description

This is an excellent opportunity for a strategic thinker with at least 5 years of experience in the OOH advertising space to develop and execute data-informed strategies that drive successful advertising campaigns for our clients. As a Chief Out of Home Advertising Strategist, you will collaborate with cross-functional teams to ensure that our solutions are aligned with client objectives and market trends.

Main Responsibilities:
  • Develop and implement strategic OOH advertising solutions that meet client goals and KPIs.
  • Analyze market trends, audience insights, and competitive landscapes to inform strategy and drive innovation.
  • Collaborate with creative, media, and analytics teams to deliver cohesive and effective campaigns.
  • Manage client relationships, ensuring satisfaction and understanding of strategic recommendations.
  • Present strategic insights and campaign proposals to clients and internal stakeholders.
  • Monitor and evaluate campaign performance, providing actionable insights for optimization.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in strategy development within the OOH advertising space.
  • Strong understanding of OOH media planning, buying, and measurement methodologies.
  • Excellent analytical skills with a data-driven mindset.
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong communication and presentation skills, with the ability to convey complex ideas clearly.
Estimated Salary: $80,000 - $120,000 per year

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